Let’s Do It! movement and World Cleanup 2014
Let’s Do It! World is a civic led mass movement which began in Estonia during 2008 when 50,000 people gathered to clean up the entire country in just five hours. We are now an international movement with over 100 countries working together, engaging over 10 million participants.
Our aim is to clean up the whole World from illegally dumped solid waste and to then keep our planet clean! We work with passion and perseverance to support the most intelligent and sustainable waste management principles in order to ensure a future clean World.To reach the essential transformation in our global society, we have set the ambitious goal to involve 350 million people by 2018. This is around 5% of the World’s population and is the estimated amount to create a lasting change.
Join us! And let’s clean up the World together!
Birth of the Let's Do It! movement
In 2007, there were a lot of people in Estonia who believed it was acceptable to dump their garbage in the forest. However, there were a group of people who believed this could be changed. An idea was born - to clean up the entire country in just one day! Even though nothing like this had ever been done, there was a strong belief that it was possible. For the first step, a team compromising of top professionals in their field was assembled, eventually growing into 620 people. Then, the team reached out to people, NGOs, municipalities, politicians and opinion leaders, gathering eventually over 500 partners. Even the President of Estonia supported the project.
The third step was to locate the illegal trash sites and estimate the type and amount of garbage. Therefore, a virtual garbage map was developed. The free waste mapping application enabled people to hunt down the trash points, upload the location and data using Google Earth software. Additionally, a massive communication campaign was organised. Well known Estonian actors, musicians and cultural leaders gave their support for the action.
On the 3d of May 2008 over 50,000 people came out of their homes to clean up Estonia, the rest followed the process via all the media channels. That's 4% out of a population of 1,3 million - which would equal 15,3 million in the USA or 57 million in India. There were also Americans, Russians, Finns, Germans, Swedes, Chinese and Lithuanians who took part in the Estonian cleanup day. The international media was following the most ambitious volunteer action in modern times. News of the event reached all around the globe.
Under normal circumstances it would have taken the government three years and 22,500,000 Euros to clean up the same amount of illegal garbage, but it was done for 500,000 euros and in only five hours.
Watch a summary video about the first Let's Do It! action that took place in Estonia in 2008!
World Cleanup project born in 2012
Country by country this idea started to spread. Lithuania did their cleanup next, then Latvia, Slovenia, Portugal, Serbia and many more. In the face of such amazing enthusiasm, a new ambitious plan was born - let's now clean up the entire world!
In 2012, the World Cleanup 2012 campaign was announced, bringing millions of people together to clean up their countries. It was a rebellion against trash all over the world! We are now a network of over 100 countries and growing.
This movement is not only about cleaning up waste. It's about taking the power and responsibility back into our own hands. It's about making a big effort and a big change for the good of all. Together we will make our world clean and healthy again! Take a look at the statistics of the conducted cleanups, follow the calendar of cleanup actions and make sure your country is on the participating countries list.
Creating the ugliest map ever! - World Waste Map
According to estimates there is 100 million tons of illegal garbage lying around in the world. In many places people and organisations have been working hard for many years to clean local areas. But until now, in most of the countries, there is not even a clear understanding of how big the problem of illegal garbage is.
To get to know the real extent of the problem, to give everyone a chance to make a difference in their homes and neighborhoods, the Let's Do It! movement is inviting people to join the global community of garbage mappers! Use the World Waste Map - an easy-to-use free online tool, that everyone can access to map the illegal garbage in any area in the world. By using free applications for iPhone and Android phones, it's possible to send the data and locations of the most troubling dumping areas to an open virtual world waste map, which is visible to everyone online.