Let’s Do It World
We are the largest global civic movement with a mission to catalyze worldwide positive change through collaborative action.
Our Vision
Waste-free and clean Earth for us & future generations
Wise and responsible use of Earth’s resources
Cross-border collaboration creating sense of unity within communities
We do this by global activation: bringing people together in communities for collaborative action that transcends borders.
Let’s Do It World is the creator of World Cleanup Day, which started in Estonia, and has been coordinating it worldwide since 2018.
In 2024, World Cleanup Day was included in the official UN calendar to be celebrated on September 20 each year.
There are many thinkers,
we are Doers.
We travel the world to give inspiring talks, take part of events and conferences, initiate gatherings of visionaries & trailblazers in business, regeneration, and environmental organisations & work with individuals and organisations of all sizes.
“World Cleanup Day is a sign that if you have a great idea, you can change the world — even from a small country like Estonia.”
Estonia's Minister of Foreign Affairs, Margus Tsahkna, reflected on how World Cleanup Day grew from a small Estonian initiative into a global movement.
He urged governments worldwide to join, and shared his pride in our work.
"The world is ours, now and tomorrow. Each day, with each choice, we create the world to come. Starting with the most important choice: to hope."
Marina Ponti, Global Director of the UN Sustainable Development Goals Action Campaign.
Her words remind us all that we can make a difference as we work towards a clean and healthy future.
"For businesses—do not be afraid of change! It creates a huge impact, and we must always ask ourselves if we can do our business differently and do it better. We are role models, and that is a great responsibility."
CEO and co-founder of NORQAIN, Ben Küffer, shared his support for World Cleanup Day and emphasised the importance of businesses embracing change.
His words were a reminder that the private sector has a vital role to play in creating a sustainable future, as do all sectors of society.
