Keep It Clean Plan

People world-wide want to change the global waste situation. We’re working on two big projects with more long-term impacts  – the Keep It Clean Plan, and the World Waste Platform. Let’s work together!

The plan. What and why?

The Keep It Clean Plan is a set of guidelines and it will state our overall principles and our vision for the management of resources and waste, together with step-by-step solutions and examples of best practice. It will act as a general support document for all communities wanting to improve their waste situation, and who are willing to develop their own local/national/regional strategy. 

Read the Keep it Clean Plan

Keep It Clean Roadmap

Do’s and Don’ts


World Waste Platform

We are building a central database of mismanaged waste and litter in the world. Currently this gathers information from eight different waste apps, including our own World Cleanup Day app. The aim is to make the waste problem visible to the world – showing just how much waste is where it shouldn’t be. We are working to collect enough data to predict where there might be waste, even before it has been mapped. The data could also help answer questions such as where litter is coming from, and who is responsible for it (companies, local governments, etc.) – to help inform strategists and policy makers. 

With this visually-presented information we can move towards improving the situation – using it to demand better waste policies from our governments. Plus, it will help fight the ‘trash blindness’ which has become a global phenomenon.
Explore the World Waste Platform

Clarifications on bioplastics

As there is wider confusion and misinformation around bioplastics, our knowledge team put together a summary document in February 2018. What are bio-based, biodegradable and compostable plastics?
Where does it make sense to use them and where not?

Find it out from a document here.
Short one-page summary of the topic can be found here.