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The story of Rainer:a man who earned millions with start-ups cleaned up a country in just one day

Meet Rainer – a serial entrepreneurand founder of several companies that have already headed out into the world and become famous. Rainer is also an enthusiastic athlete: In 2005, he participated in the world’s toughest Hawaiian Ironman full triathlon. After he had sold his most famous start-up and bought a villa in Florida, he became bored and felt he should do something for his home country of Estonia.

Rainer is a solitary type who likes to wander around in the forest. At some point he started to notice that he was not alone in the forest anymore– there was a significant amount of car tyres, fridges and plastic bags lying everywhere – and it seemed outrageous.

As of 2016, almost 14 million people have cleaned up their countries in a similar way as a part of the international civil society movement Let’s Do It!

Why did he do it? Because he feared that all of a sudden he may be an old man, looking in the mirror and realising that he should have done something really important, but didn’t manage to do it.

We need your effort and help to find people like Rainer from every country who want to make more of themselves than a villa in Florida.
Do you know who they are?

BIG WORLDWIDE CLEANUP DAY

On September 8, 2018, World Cleanup Day, people in 150 countries will stand up against the global waste problem, cleaning up trash and creating the biggest positive civic action the world has seen.

The story of Lilya:despite the war and over the barricades

“It is minus 25 degrees outside. I don't even have a penny. Barricades have already been set up in Kiev and my friends are sending me messages about attacks and telling me to keep away. But I have to go there! I sing at the railway stations to earn money for food and a train ticket. I travel through small towns for appointments with different people-- circus artists, florists, politicians and activists. One meeting takes place in a small government building with barricades set up from wooden planks and old car tyres out front. I keep heading towards Kiev. The news is alarming. The TV shows the union building on fire. I have never in my life been so afraid. I meet more and more people. Together we decide that whatever happens, we will make our goals a reality. We will bring the people of the entire country to the streets, woods and country to clean up Ukraine. We have put our entire faith in it.”

That’s what Lilya says, one of the coordinators of last year’s clean-up in Ukraine with over 170,000 participants. Of course, Lilya didn’t do it alone, but her strong will, courage, skills and calm mind were the catalyst. She is not the only one. In only a few years hundreds of bold and active people throughout the world have brought together more than 14 million people to clean up their respective country. But this is just the beginning. On September 8, 2018, World Cleanup Day, people in 150 countries will stand up against the global waste problem, cleaning up trash and creating the biggest positive civic action the world has seen. An insane goal? Certainly. But possible. For this, we need your help.

Help us find more people like Lilya. We need to find a person from each country to organise and coordinate. The person should have a broad vision and the skills to implement it. We hope that you are this person, or know someone who is.

BIG WORLDWIDE CLEANUP DAY

On September 8, 2018, World Cleanup Day, people in 150 countries will stand up against the global waste problem, cleaning up trash and creating the biggest positive civic action the world has seen.

The story of Ervin:Cleaning the public space - changing an embarrassing activity into an issue of national pride

Ervin hails from Albania. He studied in Italy for seven years and then returned to his homeland. He loves Albania and wanted to do something for the country and hoped other citizens would do the same. However, he noticed that nobody was keen on getting out and doing something. There was no tradition in Albania to do voluntary work, and cleaning up public space was considered an insane, even embarrassing task.

Then Ervin stepped up and announced that some day he would convene 100,000 people to voluntarily clean the country. He had heard of the Let’s Do It! initiative and of the possibility to clean up the entire country in just one day. He was laughed out of the room, but Ervin did not give up. He found supporters, coordinators, the necessary contacts, and stood firm. In the last days he didn’t sleep for 72 successive hours, driving over a thousand kilometres despite his respiratory problems.

His efforts paid off, and more than 120,000 people followed Ervin’s lead. The following year there were over 140,000 of them. A social breakthrough occurred in Albania due to the persistence of one man.

BIG WORLDWIDE CLEANUP DAY

On September 8, 2018, World Cleanup Day, people in 150 countries will stand up against the global waste problem, cleaning up trash and creating the biggest positive civic action the world has seen.

The story of Urša:a teacher of maths resigned and laid the foundation for the birth of a waste-free country

In Slovenia there is Urša – the former maths teacher who was looking for new challenges. As soon as she was made an offer to organise a national clean-up campaign, she was eager to seize upon it. She says that what happened in Slovenia was “ike a miracle”. Within some years she managed to assemble almost 300,000 people. Yes, 300,000, that is 14% of the population of Slovenia. Urša is convinced that the greatest treasure of the Let’s Do It! campaign is the people and she believes that when they have a shared vision, few ego-driven ambitions and an intrinsic desire for change, such miracles like the one in Slovenia come to life.

Currently Urša is taking another step towards a rubbish-free planet with her team, informing people about how to create less and less waste. What is more, Ljubljana, the capital of Slovenia, has taken the goal of reducing waste by half, raising the collection of waste by type to 78 percent by 2025. All for making Ljubljana the world’ first Zero Waste capital one day. This is another dream which could be realised soon if we have people like Urša.

BIG WORLDWIDE CLEANUP DAY

On September 8, 2018, World Cleanup Day, people in 150 countries will stand up against the global waste problem, cleaning up trash and creating the biggest positive civic action the world has seen.

Do you know anyone like that?

We will contact them, and if they are ready to join, we will provide support.
We will teach and help them in every way, though they must possess the will vision and ability to organise large groups.
It is as important for them to have access to networks, a passion for crazy ideas and an ability to inspire.
Still, the most important quality is the will.

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