Who We Are
Let’s Do It! World is a civic-led mass movement that began in Estonia in 2008 when 50,000 people united together to clean up the entire country in just five hours. Since then, Let’s Do It! has spread this model—one country in one day—around the world. To date, 113 countries and over 16 million people have joined us to clean up illegal waste.
On September 15, 2018, World Cleanup Day, people in 150 countries will stand up against the global trash problem and clean up waste, making it the biggest positive civic action the world has seen. Imagine a powerful “green wave” starting in Japan and ending in Hawaii with hundred of millions of people taking positive action together on the very same day.
Let’s Do It! has never been only about cleaning up waste. We also aim to unite the global community, raise awareness and implement true change to achieve our final goal– a clean and healthy planet.
Toolkit and FAQ
How to organize a massive cleanup? How to build a team? How to find partners? How to get the media to talk about our action? How big should the action be? What will happen to the collected trash after the action? How does the World Cleanup Day 2018 function? Who does what? Find the answers to this and many other practical questions from our Toolkit and from the Frequently Asked Questions section! In case some of your questions remain unanswered, we’re always there to answer them – just write us!
World Cleanup Day 2018
In 2018, we’re focused on the ambitious goal of cleaning up the world from waste in one massive effort. We intend to get 150 countries on board for one day of extraordinary action and cooperation.
If we succeed, we’ll engage 5% of the world’s population. This isn’t just a number we’ve pulled out of a hat. This number represents the estimated amount of people necessary to create lasting change and go beyond just one day of incredible activism.
On that September day, we’ll wake up in the morning in Japan, finish off the day in Hawaii, and at the end of it, we’ll have changed the world.
Our Action Plan
Our dream is to live in a clean and healthy waste free world. Over the next couple of years we will follow a detailed plan to ensure our dream becomes reality.
- First, we are actively recruiting for ambitious leaders willing to run the massive nationwide cleanups.
- Then, using technology, the best professionals, and our worldwide volunteer base, we will map the world’s waste.
- Our third step will be to clean up the entire world in one, massive cleanup day in September, 2018.
- And finally, we will bring together organizations, experts, and visionaries around the world to create a plan to stop the waste problem once and for all. We can keep our planet clean, but only if we do it together.
Let's Talk Trash
Did you know that every year, 8 million tons of garbage is added to our oceans, 80% of it from mainland waste. That’s like dumping over 112,123 Boeing 737-ER900 airplanes into the ocean…each year?
The fact is, waste has a nasty little habit of not staying in one place. As trash begins to decompose, harmful chemicals and toxins begin to leak. First, into the soil, then it spreads into water and air– the very things we all depend on for a healthy life. Dirty drinking water, spreading diseases, red-flag air pollution days… these are all related in some ways to the waste we produce.
Waste is a worldwide problem. There are countless stories of the negative impacts of trash around the world. In short, we care about trash because… we can’t afford not to.
Do you think you’d like to be the person that unites your entire country for a massive cleanup action? We’d like that too! This year we’re focused on gathering enthusiastic and skilled people around the world to lay a strong foundation for our World Cleanup Day 2018.
It’s ambitions, but we have helpful basic steps for you to follow and are ready to support you with our experience and expertise.
The Let’s Do It! World team is also in need of creative, ambitious volunteers to help us spread the message and grow faster.
If you are an organization looking to get involved, we encourage you to become a Partner.
In just seven years, Let’s Do It! has motivated over 16 million people worldwide to join together and clean up their countries.
Often, our most inspirational success stories come out of regions of the world filled with violence, corruption, extreme poverty, natural disasters and disease. These volunteers choose not to join the violence, but instead choose to make a positive difference in the cultures of their homelands and become part of the solution.
We have amazing success stories and examples of real impact created by the Let’s Do It! teams in many countries.