Who We Are
Let’s Do It Foundation aims to unite the global community, raise awareness and implement true change to achieve our final goal – a clean and healthy planet. The story of the Foundation began in Estonia in 2008 when 50,000 people united together to clean up the entire country in just five hours. In 2011, Let’s Do It Foundation was established to spread this model to clean—one country in one day.
Over the years, we have become an organisation that tackles environmental and social problems related to mismanaged solid waste by mobilizing millions of positive-minded, action-orientated people, using innovative technological solutions to map and deal with waste, and engaging communities for the Keep It Clean Plan.
On 15 September 2018 we organised the biggest ever civic action against waste – World Cleanup Day – an epic 36hour green wave of cleanups. 17 million people in 157 countries came out to say loud and clear that they wanted to live in a clean world.
Today, we are continuing our work towards a waste free world following the Keep It Clean Plan. Based on the principles of circular economy, and embedding Zero Waste practices our focuses in 2019-2020 are:
- education for sustainable development: cross-sector behavioural change projects (learning by doing approaches);
- municipalities: stakeholder consultation and process facilitation for adopting or enforcing most sustainable Resource Management systems;
- awareness raising through massive civic actions (e.g, waste mapping, brand audit, cleanups).
Our Vision, Mission and Action Plan
A clean and healthy waste free world!
To connect and empower people and organisations around the world to make our planet waste free.
We understand that engaging millions of people worldwide for a single purpose is ambitious, this is our theory of change
The core in Let’s Do It! success lies in its values:
Cooperation. We are open to everybody: dreamers and doers; all individuals, organizations and institutions willing to find global solutions to a global problem. We see cooperation as both an instrument and a goal in itself. Thinking and acting together can create great deeds and solutions.
Positivity.We focus on creating a positive change; on tackling problems and finding solutions; on looking for opportunities to move on together; to enjoy the process, make it fun and celebrate success.
Ambition to Action. We believe the change we want is inevitable. We believe in our plan to clean the world. Doing gets it done. We are driven to find new solutions and have courage to bring great ideas to life!
In addition don’t forget about honesty, openness and fun! Although they are already included in our main values we still feel it’s important to bring them out separately, to reflect them deeply in all our actions.
Let’s Do It Foundation is an international organisation that tackles environmental and social problems related to illegally dumped solid waste by mobilizing millions of positive-minded, action-orientated people and using innovative technological solutions to deal with waste issues in over 150 countries around the world.
Let’s Do It Foundation is a public benefit organisation registered in Estonia.
Let’s Do It Foundation policy documents:
- LDI Conflict of Interest policy
- LDI Equality and Diversity Policy
- LDI Partners and Funders policy
- LDI Whistleblower policy
Starting with the very first Let’s Do It! cleanup—in Estonia—we recognized the invaluable contribution from partner organizations. World Cleanup Day 2018 would have been impossible to deliver without the priceless support from our partners.
For that, and for our brighter future… we thank you.