NEWS: World Cleanup Day start has been successful

14/09/18 The first two countries starting the World Cleanup Day were Fiji and New Zealand in the Pacific. The turnout for the New Zealand cleanup action “Keep NZL Beautiful” is expected to be 50 000 this week. Today almost 5000 of them turned out in Auckland and Wellington. Kath Doubleday, the marketing manager of “Keep […]

14/09/18

The first two countries starting the World Cleanup Day were Fiji and New Zealand in the Pacific. The turnout for the New Zealand cleanup action “Keep NZL Beautiful” is expected to be 50 000 this week. Today almost 5000 of them turned out in Auckland and Wellington.

Kath Doubleday, the marketing manager of “Keep NZL Beautiful” said that the weather is beautiful this morning and there have been people engaging in World Cleanup activities in 5 different locations. “Mostly we are cleaning the parks in Auckland and Wellington as well as roadsides. The action has been promoted by world famous artist Kimbra, whose involvement has made the turnout so great,” said Doubleday.

World Cleanup Day organisers are hoping to engage millions of volunteers during the 30-hour cleanup marathon and at least double the number of people engaged in the cleanup actions so far. Many countries are aiming for the magic number of 5% of their country’s population to instigate a profound shift in the values and norms of their society, a new level of awareness that then can transform into public pressure to bring forth reforms in waste management policies and regulations.

The storm season in the Pacific has at the same time affected the Cleanup Day activities in Philippines, which had to be postponed due to typhoon Mangkhut hitting the island early today. The same typhoon will also affect the coastline of Taiwan today.

In many countries and regions, this cause has already united groups and cultures that have been defining themselves through differences, bringing with it not just cleaner and healthier environments, but also a realisation that true cooperation and understanding is possible,” noted Anneli Ohvril, a member of the managing board of the Let’s Do It! movement.

The Let’s do it! World movement began in the small Northern European tech-savvy country of Estonia in 2008, when 50,000 people came together to clean up the entire country in just five hours.

Let’s do it! World has been initiating cleanup actions across 113 countries, with over 20 million volunteers taking part in total.

World Cleanup Day events can be followed through the homepage www.letsdoitworld.org. Starting from 22:00 UTC, the 24-hour, non-stop World Cleanup Live Show will cover the cleanups across the globe. The show is hosted by Irish TV presenter and producer Colm Flynn and TV presenter Zihlo Ndlovu from Zimbabwe and will be broadcast from Tallinn, Estonia. It will be aired via the World Cleanup Day website https://www.worldcleanupday.org/ and also via Facebook and YouTube channels.

The year 2018 marks 100 years since the founding of the Republic of Estonia. World Cleanup Day 2018 is Estonia’s biggest gift to the world on its 100th anniversary. More information about the centenary events can be found at www.EV100.ee

More information:

Website:  www.worldcleanupday.org

Facebook:  https://www.facebook.com/worldcleanupday2018/

Twitter:  https://twitter.com/letsdoitworld

Tiina Urm, Head of Communication

Ph.  +372 53000515

E-mail: [email protected]

Skype:  tiinaurm


World Cleanup Day