NEWS: The Grand Opening of the WCD in China with 100,000 People

15/09/18 100,000 people were volunteering in China for the World Cleanup Day. Cities all over China led by the global financial centre Shanghai joined in with the millions of volunteers throughout 156 countries in the World Cleanup Day in the morning of 15th of September for a historical global marathon of civic action that sweeps […]

15/09/18

100,000 people were volunteering in China for the World Cleanup Day. Cities all over China led by the global financial centre Shanghai joined in with the millions of volunteers throughout 156 countries in the World Cleanup Day in the morning of 15th of September for a historical global marathon of civic action that sweeps across the planet.

The cleanups were happening in many different cities and places in China at the same time. In addition to 100,000 volunteers, 300,000 people have viewed the activities online. The main groups involved in the cleanup were community residents, teenagers, youngsters, and the elderly. For the country, it’s a new start with happier citizens. One of the future goals is to have more people involved in this civic movement.

700 partners were working together for the cleanup day and the Shanghai municipality’s Waste Management Department was also closely involved. There are also ten NGOs tracking and following the event closely and sharing it on media in real time.

The Chinese government is also very caring and supportive of the volunteers by providing each one of them with the health insurance considering the high temperatures.

The local government officials of the Jingan district all came to the event and made speeches during the grand opening in Shanghai. Everyone worked hard and were very passionate about cleaning up, so the hot weather did not bother the citizens at all.

The weather in Shanghai was very nice and sunny, but inversely in Guangdong, it was raining very hard so the cleaning had to stop. In some places the event had to be finished a bit earlier due to the extreme heat.

The amount of trash collected is yet being calculated because more 700 different partners are to send in their data to the headquarters.

World Cleanup Day is being propelled by the civic movement Let’s do it! World, which has been initiating cleanup actions across 113 countries throughout the last decade, with over 20 million volunteers taking part in total. World Cleanup Day organisers are hoping to engage millions of volunteers during the 30-hour cleanup marathon and at least double the number of people engaged in the cleanup actions so far. Many countries are aiming for the magic number of 5% of their country’s population to instigate a profound shift in the values and norms of their society; a new level of awareness that then can transform into public pressure to bring forth reforms in waste management policies and regulations.

Let’s do it! World has also proven to be a movement of peace and bridge building. “In many countries and regions, this cause has already united groups and cultures that have been defining themselves through differences, bringing with it not just cleaner and healthier environments, but also a realisation that true cooperation and understanding is possible,” added Anneli Ohvril, a member of the managing board of the Let’s do it! movement, propelling the World Cleanup Day.

World Cleanup Day events can be followed through the homepage www.letsdoitworld.org, where regular updates and news from the cleanups will be posted from the start to the end of the global action. Starting from 22:00 UTC, the 24-hour, non-stop World Cleanup Live Show will cover the cleanups across the globe. The show is hosted by Irish TV presenter and producer Colm Flynn and TV presenter Zihlo Ndlovu from Zimbabwe and will be broadcast from Tallinn, Estonia. It will be aired via the World Cleanup Day website https://www.worldcleanupday.org/ and also via Facebook and YouTube channels. After airing, all the original video content will be immediately available on Youtube (www.youtube.com/letsdoitworld) and free to use for media. Everyone is encouraged to share the Live Show through embedding it to their own channels. The live broadcast ends at 22:00 UTC on the following day (Sept 15th).

World Cleanup Day Live Show teaser: https://www.youtube.com/watch?v=MngIAxDaN6I

The Let’s do it! World movement began in the small Northern European tech-savvy country of Estonia in 2008, when 50,000 people came together to clean up the entire country in just five hours. Technology created by former Skype chief architect and co-founder of Starship Technologies, Ahti Heinla, enabled the organising team to map more than 10,000 trashpoints before the cleanup and arrange the work of 50,000 volunteers. Together they collected more than 10,000 tons of mismanaged waste from the nature and public areas.

LDIW is working on a Keep It Clean Plan; suggestions for businesses, governments, citizens and NGOs to implement specific steps which help tackle the global challenge of mismanaged waste. A short overview of the suggestions for governments, enterprises, NGOs and individuals, that can also be found in the Keep It Clean Plan, was announced already on the 6th of September as the Keep It Clean Roadmap. The full Keep It Clean Plan will be published, together with the results of the World Cleanup Day, on the 16th of September.

The year 2018 marks 100 years since the founding of the Republic of Estonia. World Cleanup Day 2018 is Estonia’s biggest gift to the world on its 100th anniversary. More information about the centenary events can be found at www.EV100.ee

 

More information:

Website:  www.worldcleanupday.org

Facebook:  https://www.facebook.com/worldcleanupday2018/

Twitter:  https://twitter.com/letsdoitworld

Tiina Urm, Head of Communication

Ph.  +372 53000515

E-mail: [email protected]

Skype:  tiinaurm

World Cleanup Day