NEWS: Madacascar’s Use of Political Colours to Enroll People Has Affected Participation

15/09/2018 The local World Cleanup Day organisers aim is not only to collect as much as trash as possible, but to raise awareness of environmental protection. To attract more people to join, the organisers used bright colors – yellow, blue and white, but these are the colours of local political parties. That has decreased the […]

15/09/2018

The local World Cleanup Day organisers aim is not only to collect as much as trash as possible, but to raise awareness of environmental protection. To attract more people to join, the organisers used bright colors – yellow, blue and white, but these are the colours of local political parties. That has decreased the number of participants.

As Madacascar citizens do not appreciate local politicians, they believe World Cleanup Day is political propaganda, and have refused to join. Still, there are around 14 cities and events and 2000 people are expected to join the initiative, even though the weather is very hot. Ministers of education, police, interior and environment have sent their representatives to join the cleaning, although they do not participate themselves.

Madacascar has a population of 26,262,810 people, who in total produce approximately 2,707,022 tons of waste per year. There is no recycling system. Due to that, all kinds of trash has been found in the streets.

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World Cleanup Day events can be followed through the homepage www.letsdoitworld.org. The 24-hour, non-stop World Cleanup Live Show will cover the cleanups across the globe. The show is hosted by Irish TV presenter and producer Colm Flynn and TV presenter Zihlo Ndlovu from Zimbabwe and will be broadcast from Tallinn, Estonia. It will be aired via the World Cleanup Day website https://www.worldcleanupday.org/and also via Facebook and YouTube channels.

The year 2018 marks 100 years since the founding of the Republic of Estonia. World Cleanup Day 2018 is Estonia’s biggest gift to the world on its 100th anniversary. More information about the centenary events can be found at www.EV100.ee

More information:

Website:  www.worldcleanupday.org

Facebook:  https://www.facebook.com/worldcleanupday2018/

Twitter:  https://twitter.com/letsdoitworld

Tiina Urm, Head of Communication

Ph.  +372 53000515

E-mail: [email protected]

Skype:  tiinaurm

World Cleanup Day