NEWS: Estonian musicians are asking for a change

15/09/2018 Iiris Vesik, Estonian pop musician and actress, gathered her friends and headed out to clean a popular windsurfing beach in the Northern coast of Estonia. She said at first sight they couldn’t find trash, but after awhile had collected two bag fulls of litter. They even found someone’s construction waste poured behind a tree. […]

15/09/2018

Iiris Vesik, Estonian pop musician and actress, gathered her friends and headed out to clean a popular windsurfing beach in the Northern coast of Estonia. She said at first sight they couldn’t find trash, but after awhile had collected two bag fulls of litter. They even found someone’s construction waste poured behind a tree. “It is far beyond a person’s control, I think. The amount of waste worthy material coming from every side is just too much. Even if you try, you’ll find yourself swamped with unwanted packaging. We need a systemic change, and it needs a social consensus and directives coming from above to make it happen,” she said.

Jalmar Vabarna, guitarist of a progressive folk band TradAttack, went a step further in just picking up garbage. He organized a plogging action in his home town Viljandi. Plogging is jogging and picking up litter combined. With 15 people from children to elderly they collected 60 kgs of trash on a 3-km long track. Their most exciting find amongst plastic, aluminium and glass bottles was a pair of men’s undies – probably forgotten behind during the hugely popular folk yearly music festival Viljandi Folk. But just picking up garbage won’t change the way this world is heading. “I guess the keywords in this are the state, packaging and directing the culture of  consumption itself. It is not on how to save money, but how to better the processes and mindset for our future generation,” Jabarna said. “I believe change is possible!”

Years of practical experience all over the world has given World Cleanup Day organisators ideas and they have developed guidelines for all parties – the governments, civil societies, businesses and individuals – to start a change in their countries. The world needs a systemic shift in our approach to resources – drastically reducing the amount of waste created, and preserving all resources at their highest quality by reusing what we can, and recycling or composting everything else. Guidelines were rolled out for the 15th September and are available on the website www.worldcleanupday.org/future

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World Cleanup Day events can be followed through the homepage www.letsdoitworld.org. The 24-hour, non-stop World Cleanup Live Show will cover the cleanups across the globe. The show is hosted by Irish TV presenter and producer Colm Flynn and TV presenter Zihlo Ndlovu from Zimbabwe and will be broadcast from Tallinn, Estonia. It will be aired via the World Cleanup Day website https://www.worldcleanupday.org/and also via Facebook and YouTube channels.

The year 2018 marks 100 years since the founding of the Republic of Estonia. World Cleanup Day 2018 is Estonia’s biggest gift to the world on its 100th anniversary. More information about the centenary events can be found at www.EV100.ee

More information:

Website:  www.worldcleanupday.org

Facebook:  https://www.facebook.com/worldcleanupday2018/

Twitter:  https://twitter.com/letsdoitworld

Tiina Urm, Head of Communication

Ph.  +372 53000515

E-mail: [email protected]

Skype:  tiinaurm

World Cleanup Day