Follow the World Cleanup Day on 24-hour non-stop broadcast

On Saturday, September 15th, a green wave will hit the Earth like never before. To follow the wave of cleanups across the globe the World Cleanup Day Live Show will be broadcast online, non-stop, for 24 hours, from Tallinn, Estonia by hosts Colm Flynn and Zihlo Ndlovu. Mart Normet, producer of the Live Show, says […]

On Saturday, September 15th, a green wave will hit the Earth like never before. To follow the wave of cleanups across the globe the World Cleanup Day Live Show will be broadcast online, non-stop, for 24 hours, from Tallinn, Estonia by hosts Colm Flynn and Zihlo Ndlovu.

Mart Normet, producer of the Live Show, says the broadcast is an outstanding example of citizen journalism where everyone and every country is invited to be a creator or a contributor. “People all over the world are invited to share their experience during this day and, due to their contribution, we are able share the stories of all 150 countries participating! I would say CNN meets social media on that day; the show provides facts and information by using social media formats and an easy-to-grasp style,” he adds.

The 24-hour, non-stop World Clean Up show live will cover the activities from all over the world, from New Zealand to Hawaii. The show is hosted by Irish TV presenter and producer Colm Flynn and TV presenter Zihlo Ndlovu from Zimbabwe and will be broadcast from Tallinn, Estonia. “There is also a reality show taking place during the broadcast as the World Cleanup Day Contact Centre is working at the venue side by side with our hosts. “To see how hundreds of people work for more than 30 hours in a row to share the World Cleanup Day messages with the world – this is just amazing,” Normet adds.

World Cleanup Day is an excellent example of people willing to unite for one cause in which they believe. “Many times, we think the world is big and wide and what is happening across the globe does not affect us. Actually – as it appears within the 24 hours – the world is small. And that’s why we have to take care of it. There is no Planet B!”,
concludes Normet.

The World Cleanup Day Live Show will be aired via the World Cleanup Day website and also via Facebook and YouTube channels. After airing, all the video content will be immediately available on YouTube and free to use for media. Everyone is encouraged to share the Live Show through embedding it in their own channels. The live broadcast itself starts at 22:00 UTC on Sept 14th (10:00 in New Zealand, Sept 15th) and ends at 22:00 UTC on the following day (noon in Hawaii, Sept 15th).

Watch World Cleanup Day Live Show teaser.

World Cleanup Day will gather millions of volunteers in 150 countries to unite with their energy, goodwill and concern for the environment, to clean their countries of waste pollution in a single day on September 15th, 2018. World Cleanup Day is being propelled by the civic movement Let’s do it! World, which has been initiating cleanup
actions across 113 countries throughout the last decade, with over 20 million volunteers taking part in total. The movement began in the small Northern European tech-savvy country of Estonia in 2008, when 50,000 people came together to clean up the entire country in just five hours. Technology created by former Skype chief architect and
co-founder of Starship Technologies, Ahti Heinla, enabled the organising team to map more than 10,000 trash points before the cleanup and arrange the work of 50,000 volunteers.

The year 2018 marks 100 years since the founding of the Republic of Estonia. World Cleanup Day 2018 is Estonia’s biggest gift to the world on its 100th anniversary.

More information about the centenary events can be found at www.EV100.ee

More information:
Website:  www.worldcleanupday.org
Facebook:  https://www.facebook.com/worldcleanupday2018/
Twitter:  https://twitter.com/letsdoitworld
Tiina Urm, Head of Communication
Ph.  +372 53000515
E-mail: [email protected]
Skype:  tiinaurm