NEWS: Group of volunteers to list connection between pollution and brands

15/09/2018 A team of volunteers in Switzerland is actively investigating the material found in the trash they gathered on World Cleanup Day. They are interested in people’s consuming habits and the materials that are most obvious in litter. September 15th and the impact of World Cleanup Day inspired Break Free From Plastic, a global movement […]

15/09/2018

A team of volunteers in Switzerland is actively investigating the material found in the trash they gathered on World Cleanup Day. They are interested in people’s consuming habits and the materials that are most obvious in litter.

September 15th and the impact of World Cleanup Day inspired Break Free From Plastic, a global movement working to stop plastic pollution, to request information about the products and brands found on the world’s beaches.

A team of 20 volunteers in Switzerland decided to implement the idea near the country’s capital Bern. They collected 100 kg of trash and did a brand audit to list the materials and labels that most commonly lay next to Swiss roads.

“We separated the brands in detail, so we see what is the trash we actually find. We’ve got a lot of aluminium cans; plastic bottles from different soft drinks brands. Next to that there is a lot of single-use plastic bags,” commented the co-founder of Trash Hero World Roman Peter who was on site himself.

The final results show that people are mostly throwing away cigarette buts (1500), single use plastic bags (1200), followed by aluminium cans (330), plastic bottles (190) and their caps (159) and single use plastic food packaging (180). “Also, we found one hard drive,” Roman added.

See more in the video: https://www.facebook.com/trashheroworld/videos/531757497250003/

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World Cleanup Day events can be followed through the homepage www.letsdoitworld.org. The 24-hour, non-stop World Cleanup Live Show will cover the cleanups across the globe. The show is hosted by Irish TV presenter and producer Colm Flynn and TV presenter Zihlo Ndlovu from Zimbabwe and will be broadcast from Tallinn, Estonia. It will be aired via the World Cleanup Day website https://www.worldcleanupday.org/and also via Facebook and YouTube channels.

The year 2018 marks 100 years since the founding of the Republic of Estonia. World Cleanup Day 2018 is Estonia’s biggest gift to the world on its 100th anniversary. More information about the centenary events can be found at www.EV100.ee

More information:

Website:  www.worldcleanupday.org

Facebook:  https://www.facebook.com/worldcleanupday2018/

Twitter:  https://twitter.com/letsdoitworld

Tiina Urm, Head of Communication

Ph.  +372 53000515

E-mail: [email protected]

Skype:  tiinaurm

World Cleanup Day