by Katrin WinterChoose a language:
17. July 2018, 11:42
17. July 2018, 11:42
PRESS RELEASE 60 days to go: Millions of volunteers in 150 countries will clean up the world in 24 hours 17th of July 2018 At World Cleanup Day, taking place on 15 September, 2018, millions of people in 150 countries will stand up against the global mismanaged waste problem by cleaning up roads, parks, beaches, […]
60 days to go: Millions of volunteers in 150 countries will clean up the world in 24 hours
17th of July 2018
At World Cleanup Day, taking place on 15 September, 2018, millions of people in 150 countries will stand up against the global mismanaged waste problem by cleaning up roads, parks, beaches, forests, and riversides. Thousands of communities will act as one, creating a powerful ‘green wave’ spanning from New Zealand to Hawaii.
The aim of the World Cleanup Day is not just to move towards better waste handling, but also to raise awareness both locally and globally about the severity of the situation. And more importantly – to support and connect a new generation of community leaders ready to act together to find lasting solutions.
“Cleaning the beaches and public areas sounds like something that has already been done. But our mission is not to be cleaning, but to actually get rid of the waste, for good. Humans are the only species able to generate something that is not used by the rest of the ecosystem – waste. 80% of the plastic that floats today in our oceans, has come from the land, so we need to start there by working hand-in-hand with local communities,” says Heidi Solba, one of the leaders of the Let’s Do It movement and part of the World Cleanup Day organising team.
World Cleanup Day is civic action driven by determined people and empowered by technology. During the lead-up to 15 September, the global community is using technology to map the locations, amounts, and types of waste that needs to be cleaned up and managed. The World Cleanup app enables anyone to quickly map the waste in their neighbourhood, creating valuable data for cleanup organisers and visualising the mismanaged waste problem on both local and global level. The app also lets users create a cleanup event in a certain area for 15 September, making them responsible for preparing and executing the specific event, including finding the best way to manage the collected waste. The challenge of taking care of the collected waste on 15 September is huge, especially in places without a waste management system in place.
Waste that is created in the streets too often ends up in our oceans. It is estimated that 80% of the waste floating around in oceans is mismanaged waste carried to the sea through our beaches and waterways. Therefore, working together on land with local leaders, governments, and organisations is the first urgent step in protecting the nature in both water and on land.
The organiser of World Cleanup Day is a civic-led mass movement Let’s Do It World! The movement was born in Estonia in 2008 when 50 000 people cleaned up the entire country in just five hours. Since then, the action model—one country in one day—has spread around the world, creating one of the fastest-growing grass root movements in history. To date, nearly 140 countries and 20 million people have already joined the efforts to clean up illegal waste in their neighbourhoods.
The year 2018 marks 100 years since the founding of the Republic of Estonia. World Cleanup Day 2018 is Estonia’s biggest gift to the world on its 100th anniversary. More information about the centenary events can be found at www.EV100.ee.
The not-so-fun facts: