The ‘Map It’ story so far

It’s the midway point in the World Cleanup Day ‘Map It’ campaign, so we’re taking a look at the successes and highlights of the campaign so far. But first, what is waste mapping? To be able to clean up the world of waste pollution on 15 September, we need to know where it is – […]

It’s the midway point in the World Cleanup Day ‘Map It’ campaign, so we’re taking a look at the successes and highlights of the campaign so far.

But first, what is waste mapping?

To be able to clean up the world of waste pollution on 15 September, we need to know where it is – and that’s where you and your phone come in!

The Map It campaign asks everyday people around the world to seek out areas with lots of unwanted trash in their local neighbourhood or nearby nature spots, and mark their location on our easy-to-use mapping app.

As well as helping prepare for World Cleanup Day, this global waste mapping initiative will help raise awareness about the huge scale of the waste pollution problem.

The data will be presented on our World Waste Platform – creating the most detailed database of mismanaged waste in the world, which will be used to inspire new approaches to a circular economy, and launch a cleaner future for our planet.

Successes so far

In total, almost 9000 trashpoints have been mapped through the World Cleanup App and Trashout app combined, spanning across over 100 different countries.  Check out the latest app data report graph (pictured below right), which shows the massive increase in app users and trashpoints marked over the past few weeks.

Mozambique (pictured below left) is the movement’s ‘super-mapper’ country team to date – with over 1300 trashpoints mapped across the country already!

Mozambique are followed by France, Indonesia, Estonia, and Belgium, who make up the rest of the Map It league table’s top five.

Congratulations in particular to the Belgium team, who were also the victorious winners of the World Environment Day mapping challenge – with 150 new trashpoints uploaded in the country between 5-11 June.

What’s next

While the Map It campaign is off to a flying start, a great deal more trashpoints are needed to make a truly valuable database of the global waste pollution epidemic.

Here’s how you can help:

  • Not started mapping yet? Download the app today!
  • Set up a mapping event, e.g. on Facebook/eventbrite, and invite others to join you.
  • Create a team in the app for your friends, family, workplace or community group, and challenge others to a mapping dual. Contact our global mapping team for assistance.
  • Promote the mapping apps on social media, and encourage your friends to download them.
  • Email your colleagues, or post something on your organisation’s intranet, publicising the Map It initiatives.
  • Check out the World Waste Platform, and encourage anyone you know in countries with few trashpoints marked to get mapping fast!

For more information about the Map It campaign, visit https://www.worldcleanupday.org/map-it/.