Fashion for good

The innovative and eco-conscious designer Reet Aus has joined forces with the Let’s Do It! Foundation, to produce World Cleanup Day’s very own UpShirt (pictured above), sales of which will help raise funds for a cleaner planet. Reet Aus is dedicated to slow fashion and her upcycled collection is entirely made from post-production leftovers. She is […]

The innovative and eco-conscious designer Reet Aus has joined forces with the Let’s Do It! Foundation, to produce World Cleanup Day’s very own UpShirt (pictured above), sales of which will help raise funds for a cleaner planet.

Reet Aus is dedicated to slow fashion and her upcycled collection is entirely made from post-production leftovers. She is renowned in her field – picking up numerous prestigious awards, and showcasing her work at London Fashion Week and the Ethical Fashion Show Berlin.  Through her work, she proves that clever design can salvage mountains of unused textiles and the natural resources spent to produce them.

Shockingly, the average factory-made T-shirt can yield up to 40% waste material. This means that 40% of the cotton was grown in vain, with huge quantities of water and natural resources going to waste – not to mention the resources used to spin the yarn, transport the fabric, and run the clothing factories.

UpShirts, however, have started to re-write the story. Every Up-shirt made by Reet Aus is produced out of mass production textile leftovers in Bangladesh and India, and help to significantly reduce the amount of textile waste ending up in landfills.

“Reducing the fashion industry environmental footprint is a crucial topic, and we have taken textile leftover as our focus in finding sustainable solutions for the industry” explained the renowned sustainable fashion designer. “We are dealing with new material that is perfectly usable, but just does not fit in to the mass production speed and revenue model.”

Reet Aus has set a target to produce 30,000 upcycled T-Shirts for World Cleanup Day, and in doing so salvage a total of 5 tons of textiles from going to waste. Compared to regular mass produced T-Shirts, every UpShirt also saves on average 91% water, 87% energy and creates 80% less CO2.

And to top it all off, profits made from the sales of the World Cleanup Day UpShirts will be donated to the Let’s Do It Foundation, to prepare for the mass global cleanup on 15 September.

Eva Truuverk, co-leader of the Let’s Do It! Foundation (pictured below left with Reet Aus), is delighted with the new collaboration: “It seemed only logical we team up, as we share the same vision of a waste free world. I actually consider the Foundation not merely an environmental organisation, but a uniting headline showcasing how each single action adds up to the greater goal.”

Order your World Cleanup Day UpShirt online at https://shop.reetaus.com/collections/up-shirt/world-cleanup-day.  For more information, including the option to stitch in a company logo, contact: [email protected].