World Cleanup App Helping Reduce Trash Blindness

As the years go by, more and more people tend to be hit by a special kind of blindness. Blindness, which is so unrecognizable that it may not even seem as something incredibly harmful. In fact, many poor souls do not even notice the kind of impact such a condition has to the world around […]

As the years go by, more and more people tend to be hit by a special kind of blindness. Blindness, which is so unrecognizable that it may not even seem as something incredibly harmful. In fact, many poor souls do not even notice the kind of impact such a condition has to the world around them.

People see piles of trash daily, but most choose to step over them. They know it is wrong, but at the same time refuse to do anything about it. Another day and another person notices the same waste, yet shrugs their shoulders and walks by. Some call it apathy, some have the courage to whisper ‘idiocy’!, yet none of these words seem to describe this condition quite right. We shall call it something much simpler – trash blindness.

In 2016, the Let’s Do It! team in Romania noticed something really suprising. As they were busy mapping and cleaning trash, they saw how some local citizens decided to ignore the waste. In fact, some families were having picnics while piles of trash were lying right beside them. They were just so used to the waste that they did not even notice it. The same year in Estonia, a group of people had a hike in a small town of Paldiski. Many of them saw the trash, but chose to step over it as they did not know what to do about the situation. Yet, the saddest part is that people actually choose to be blind. This is something that may be hard to change but is still worth trying.

Mapping could be one of the key solutions to this problem. As most of us carry our phones with us on a daily basis, it is not difficult to open the World Cleanup App and mark the areas, where the trash is found. The data collected will gather to the World Waste Platform, which will visualise the data and help us analyse it better in order to make the waste problem visible around the world. People, who spend their time cleaning up their local areas can later use this data to advocate for better waste management policies, but what is even more important – visualising the waste helps reduce trash blindness. So, take action for a healthier world and spread the positive impact of mapping trash.