Second day of the Clean World Conference 2018

Clean World Conference 2018 is wrapped up, and we are all more ready then ever to make 15th September a huge success! The participants are much more informed and connected thanks to these two days of workshops and networking. Today, we had productive workshops on mapping, partnerships and finance, PR and knowledge. Photo by Marit […]

Clean World Conference 2018 is wrapped up, and we are all more ready then ever to make 15th September a huge success!

The participants are much more informed and connected thanks to these two days of workshops and networking. Today, we had productive workshops on mapping, partnerships and finance, PR and knowledge.

Photo by Marit Kuusk.

The mapping team covered the basics of what waste mapping is and the reasons for doing it. They also detailed the timeline of mapping, gave recommendations on how to divide roles in mapping teams and outlined some communication channels that could be used by people responsible for waste mapping in each country.

The key points that the partnerships and finance team focused on were how to identify and inform partners of the World Cleanup Day, how to get them to invest or make a commitment to invest and keep them interested.

The PR workshops asked the central question: “What’s your story?” They emphasised the importance of stories on three levels: global, country and personal. Attendees shared their personal stories, experience and ideas on how they are planning to or how they have already captured various audiences in their countries. The role of different communications channels from the traditional newspapers to social media was discussed along with making efforts to reach opinion leaders in different countries.

The knowledge workshop focused on what happens after the World Cleanup Day and how to move forward, i.e. keeping the planet clean and building our vision. Two questions were asked: what are the problematic materials used in each country, and what are the obstacles to using sustainable materials in each country? Unsurprisingly, plastic was stated the most, but also textiles, tyres and cars. They also discussed biodegradability and what it really means in practice.

The future of the organisation was another topic of discussion over the last two days. It was agreed that we are looking for a transparent way to include everyone and create a temporary foundation to deliver World Cleanup Day successfully. Then, we will look for a democratic process to bring the organisation to a new, permanent, stage.

While the conference was happening, key leaders of Let’s Do It Foundation met with about 30 strategic partners to discuss collaborations on the lead up to the World Cleanup Day as well as ways partners can help mobilise people to come out and clean on the day.

Markko Karu, the CDO of Funderbeam, talked about how to do something that has not been done before, how to effectively manage a growing number of people, how to improve the user experience and how to avoid unforeseen problems on the day. The organisational timeline from now until September was introduced and the role of the headquarters for the Event was explained. We heard key learnings and plans from Pakistan, France and Indonesia country teams.

It was another busy, informative and inspiring day, with so many ideas and stories shared. It has been wonderful to have 261 people in the same room, all working towards the same goal. Let’s keep up the momentum created from the conference and carry on with full force to clean the world on the 15th of September.