More Than Half a Million Volunteers Are Expected to Clean Up Their Countries This Weekend

Let’s Do It! World Cleanup 2015 is uniting five countries in country-wide massive cleanup actions this weekend. Ukraine, Greece, Latvia, Lithuania and Cyprus are organising cleanup actions and community events on the 25th and 26th of April.

screen_shot_2015-04-21_at_14_13_27On 25th of April, volunteers in Ukraine, Lithuania and Latvia are coming out to clean up their countries from illegal waste. Greece and Cyprus follow shortly on the 26th of April. Ukraine is getting ready for a cleanup event despite political instability and military conflict in some regions in the country. With the number of volunteers growing each year, Ukraine hopes to increase the participation from 170,000 last year to 250,000 this year, aiming for 5% of the total population.
“We are organising a country-wide cleanup at such a difficult time because people would like to be engaged in activities that are not related to military action,” Iulija Markhel, head of Let’s Do It! Ukraine commented on the timing of the cleanup. “Our project brings people together at a time when they are separated.”

Let’s Do It! Ukraine has managed to get different segments of the society on board for this massive civic action: the business sector, government institutions, 3rd sector, media, schools, universities and the general public are all engaged in the cleanup activities on the 25th of April. “It’s very important to know that you’re not alone and there’s the whole country that supports and shares your goals and moreover, the whole world,” Markhel added.

Greece is organising a country-wide clean up in the framework of Let’s Do It! on the 26th of April, having located more than 600 cleanup points throughout the country. Volunteers are welcome to join in cleaning up the land and water and participate in cultural and athletic events in the frame of Let’s Do It! Greece.

“Our goal is to become a nationwide volunteer festival. At the same time, we aim to implement a very productive campaign through which people re-establish their connection with nature and thus realise the importance of preserving it,” Xaris Vlassopoulos, Creative Department Manager of Let’s Do It! Greece commented.

Latvia and Lithuania are both aiming for at least 200,000 volunteers to be engaged in cleanup actions and the organisers say that the amount of illegal trash collected by volunteers is less and less every year. In Lithuania it has reduced from 11 000 tons to 2000 tons. Moreover, Latvia is aiming to celebrate its upcoming 100th birthday by becoming the cleanest country in the world.

The international network of Let’s Do It! aims to solve the illegal dumping problem on a local and global level both short and long term – by engaging a large part of the society in the cleanup activity on an action day, raising the issues related to illegal dumping and engaging both experts, political and local leaders to find more sustainable systemic solutions. The movement began in Estonia in 2008 when 50,000 people came together and cleaned up their entire country in five hours, removing 10,000 tonnes of waste. Today, Let’s Do It! is a global network of 112 countries, having engaged 11,2 million participants.

The countries participating in Let’s Do It! actions’ can be seen here: www.letsdoitworld.org/countries and upcoming cleanup dates can be seen here: www.letsdoitworld.org/cleanup_dates_2015. Photos of different cleanup events can be found here.

Let’s Do It! World Cleanup 2015 is supported by by the Estonian Ministry of Foreign Affairs from the Development Cooperation and Humanitarian Aid fund, the Estonian Ministry of the Environment, the Open Estonia Foundation, Skype, Carlson Rezidor Hotel Group, QlikView, Tallink Group, DHL Estonia, PricewaterhouseCoopers, Estonian Air, Interlex Translations, Meedius Estonia, Sendsmaily and EuroPark Estonia.

More information on the global movement:
Meelika Hirmo
Let’s Do It! World Cleanup 2015
Head of Public Relations & Communication
Phone: +372 504 1258
E-mail: meelika [at] letsdoitworld [dot] orgHomepage: https://www.letsdoitworld.org
Facebook: http://www.facebook.com/letsdoitworld
Twitter: http://www.twitter.com/letsdoitworld
Youtube: http://www.youtube.com/user/Letsdoitworld

Ukraine
Irina Yashenko
Let’s Do It! Ukraine
Phone: +380 095 681 45 03
E-mail: irina.yia@gmail.com
Homepage: http://letsdoitukraine.org
Twitter: http://www.twitter.com/letsdoit_ua
Blog: http://letsdoit-kyiv.livejournal.com

Greece
Xaris Vlassopoulos
Let’s Do It! Greece
Creative Department Manager
Phone: +694 929 0142
E-mail: harry [dot] vlassopoulos [at] gmail [dot] comHomepage: http://www.letsdoitgreece.org
Facebook: https://www.facebook.com/pages/Lets-do-it-Greece
Twitter: https://twitter.com/letsdoitgreece
Youtube: http:///youtube.com/letsdoitgreece