Hundreds of thousands unite in six countries to clean up illegal waste

Let’s Do It! World Cleanup 2014 project is uniting six different countries for massive cleanup actions in the coming days. Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Estonia and Latvia are organising cleanup actions and community events from 26th April to 3rd of May.

On the 26th of April, Latvia, Bulgaria, Croatia and Belgium; and on the 27th of April, Bosnia and Herzegovina are striving to make their living environment spick and span with the help of volunteers. On the 3rd of May, Estonia, the initiator of the whole “Let’s Do It!” movement, is determined to pull off a series of civic-led events all over the country.


Bulgaria is setting a good example, having already registered almost 900 illegal dumping sites and polluted zones all over the country and involving a lot of partners in order to pull off a huge cleanup event. “In the frame of ‘Let’s clean Bulgaria in one day!’, municipalities are organising give-away spots, the Ministry of Environment has ensured two days of free garbage disposal and all companies that are partners of the campaign are sending out gloves and bags to the designated places. Over the past week 126,000 garbage disposal bags and 56,000 pairs of gloves have been sent to the municipalities”, says Simona Nedyalkova, Public Relations specialist for the Bulgarian cleanup action.

“In preparation for the campaign, local celebrities toured 45 schools and kindergartens in order to teach waste recycling to children through fun and games”, Nedyalkova says. Last year, 375,000 volunteers took part in the action in Bulgaria.

On the 3rd of May, around 1600 community activities are taking place all over Estonia. “Local communities, organisations and active citizens decide for themselves what needs to be done, organise the local event and invite other people to join. The variety of activities is wide: people pick up trash, plant trees, fix sport tracks, renovate playgrounds, generate ideas for the future, etc. The main purpose of the Let’s Do It! in Estonia is the contribution to the civil society by promoting an active attitude, strengthening local communities and supporting the development of local leaders,” says Tarmo Tüür, Head of Let’s Do It! Estonia. Last year, more than 40,000 people took part of Let’s Do It! actions all over the country.

The movement “Let’s Do It!” was born in 2008 in the European country of Estonia, when around 50,000 people came together to remove 10,000 tons of illegal garbage in just five hours. By today, about 200 different cleanup actions have taken place, engaging a total of more than nine million volunteers in 111 countries. The countries participating in Let’s Do It! actions’ can be seen and upcoming cleanup dates can be seen here:

The Let’s Do It! movement is supported by the Estonian Ministry of Foreign Affairs from the Development Cooperation and Humanitarian Aid fund, the Open Estonia Foundation, Skype, Carlson Rezidor Hotel Group, QlikView, Tallink Group, DHL Estonia, PricewaterhouseCoopers, Estonian Air, Meedius Estonia, Sendsmaily and EuroPark Estonia.

More information on the Let’s Do It! World global actions:
Meelika Hirmo
Let’s Do It! World Cleanup 2014
Head of Public Relations & Communication
Phone: +372 504 1258
E-mail: [email protected]

Let’s Do It! Bulgaria
Simona Nedyalkova
Tel: + 359 896 768 570
E-mail: [email protected]
Home page:

Let’s Do It! Estonia
Tarmo Tüür
Tel: + 372 53 411 020
E-mail: [email protected]
Home page: